You can check out our soon-to-be-revitalised billion dollar club – the list of unicorn mobile games – here. Outside of Tencent games, Genshin Impact has generated the most revenue for a mobile title since its release, only behind Honor of Kings and PUBG Mobile. Samsung’s Genshin Impact promotion goes live on September 27 at 12 am PT. Sensor Tower reports that in February, Chinese developers accounted for more than a third of the revenue received from selling games on Apple (App Store) and Google (Play Store). HoYoverse announced last week that the second closed beta for TRPG Honkai: Star Rail is now open on iOS, Android, and PC. In February, Genshin Impact’s revenue hit an 11-month high, up 18.5 month-on-month. Japan homes its second-biggest spenders, giving 23.7 per cent of its lifetime revenue, and 19.7 per cent comes from the US. To date, the game has accumulated $973.3 million in China on iOS alone: 30.7 per cent of global player spending.

As the top-grossing gacha mobile game this quarter, nearly 70 per cent of player spending comes from Asia with the biggest spending in China. The average number of monthly Genshin Impact players has increased 44 per cent year-over-year and the majority of spending has come via the App Store. The game reached the $2 billion milestone within its first year. Having launched in September 2020 at a time when its creator HoYoverse was still known exclusively as MiHoYo, the title has averaged $1 billion in revenue every half-year according to Sensor Tower it took 171 days to reach its first $1 billion on mobile sans third-party Android spending. HoYoverse’s Genshin Impact has now seen global revenue surpass $3 billion across the App Store and Google Play Store, ranking as the third most successful title for all-time mobile revenue generation since its release.

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